If you’re trying to weigh up the pros and cons of phone and email outreach, as well as deciding which is better for sales, then you’ve come to the right place. In this guide, we are going to shed some light onto the subject, so you will soon be able to decide which outreach technique best suits your purposes. With this in mind, let’s explore further.
First of all, there’s no denying that using email is often far more convenient — and it also comes with the possibility of better automation. For this reason, it’s often incredibly cost-effective when it comes to sales outreach, especially if you’re running a large campaign.
Of course, you still need to ensure your campaign is compliant with Can Spam laws — but once this is taken care of — using email gives you an incredibly efficient forum to reach many people.
Additionally, it’s worth noting that email outreach often requires less overall skill than phone outreach, too.
Now, with all of these points out of the way — let’s get straight to the answer. In most cases, telephone outreach tends to be more useful on a case-by-case basis, simply because it is more personal in nature, and allows you to build a better connection with the potential client. However, quality phone outreach also requires more skill and costs more money.
So with this fact in mind, it’s wise to understand that both phone and email outreach are often best used together if possible, as they both have their individual strengths and weaknesses.
In summary, while phone outreach tends to provide a better conversion rate, it also costs more money, takes more skill, and takes more time. But on the other hand, email outreach gives you the benefit of greater automation and cheaper all round costs — which can sometimes make your campaign far more affordable in the long run.